{"product_id":"public-relations-strategies-and-tactics-12th-edition-2","title":"Public Relations: Strategies and Tactics, 12th edition","description":"\u003cp\u003ePublic Strategies and Tactics offers a readable, comprehensive, up-to-date look at public relations that instructors and students alike have praised for over 30 years. You'll find the numerous charts, photos and real-world case studies and examples to be engaging. And the authors' emphasis on ethical responsibility and references to landmark studies and time-honored PR techniques will help you understand the field. The 12th Edition offers a revised chapter structure that provides more continuity between key concepts. An expanded chapter on social media reflects its dominant role in any public relations program or campaign. And a new chapter on careers in public relations encourages you to consider issues from the perspective of a working PR practitioner.\u003c\/p\u003e\u003cdiv class=\"replacement-content\"\u003e\u003c\/div\u003e\u003ch3\u003eFEATURES\u003c\/h3\u003e\u003cdiv class=\"replacement-content\"\u003e\u003c\/div\u003e","brand":"Unbranded","offers":[{"title":"Default Title","offer_id":52340513276178,"sku":"40310","price":599.84,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/7590\/4530\/files\/516e2ETM2GL_21d509cd-7bb8-4422-a725-75bb92e603f6.jpg?v=1780512753","url":"https:\/\/yourbookbasket.com\/products\/public-relations-strategies-and-tactics-12th-edition-2","provider":"Your Book Basket","version":"1.0","type":"link"}