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Offering practical, proven ideas and techniques that are applicable in today’s rapidly changing media environment, Public Information Officer serves as a reference guide for Public Information Officers. The material in this book covers the development and implementation of effective media relations and positive community strategies, the roles and responsibilities of a PIO and the legal aspects of the job. Being the only member to twice receive the prestigious “Best News Source” award from the Syracuse Press club, the author brings more than a decade of experience in the field of public information to present a logical and comprehensive book.