Business Essentials (What's New in Intro to Business)

For introductory business courses. Focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 12th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning about, and making this text the most current and relevant one available on the market. Also available with MyLab Intro to Business By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Note: You are purchasing a standalone product; MyLab Intro to Business does not come packaged with this content. Students, if interested in purchasing this title with MyLab Intro to Business, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase boththe physical text and MyLab Intro to Business, search for: 0134832272 / 9780134832272 Business Essentials Plus MyLab Intro to Business with Pearson eText -- Access Card Package, 12/e Package consists of: 9780134728391 / 9780134728391 Business Essentials 0134729102 / 9780134729107 MyLab Intro to Business with Pearson eText -- Access Card -- for Business Essentials