M Marketing, Grewal, 2025 Release

Stay ahead of the curve with the 2025 edition of M Marketing textbook. This comprehensive marketing resource offers students and professionals the latest insights into modern marketing strategies and practices. The textbook presents complex marketing concepts in an accessible format, featuring real-world case studies and practical examples. Each chapter builds a strong foundation of marketing principles while incorporating contemporary digital marketing approaches. The clear organization and engaging writing style make it an invaluable tool for understanding today's dynamic marketing landscape. Whether you're a business student or marketing professional looking to expand your knowledge, this textbook delivers current, relevant content that bridges theory and practice. Perfect for classroom use or self-study, it includes discussion questions and exercises to reinforce learning outcomes.