Public Relations Principles: Strategies for Professional Success

New Second Edition Now Available! Designed as a core textbook for introductory public relations courses, Public Relations: Bridging Theory to Practice provides students with a solid foundation in public relations in a variety of contexts. With possible uses in various industries such as health care, education, human resources, and marketing, the public relations practices covered in Public Relations: Bridging Theory to Practice are designed to address the needs of today’s students by preparing them with the public relations skills and best practices for a variety of careers. Available in print and eBook versions, Public Relations: Bridging Theory to Practice: covers all relevant concepts and theories in the field while engaging today’s students by developing communication skills through application. enhances critical thinking skills and improves student’s communication choices and strategies given the public relations context. discusses the greatest challenges students will face in the modern world of public relations while also providing communication strategies to overcome each challenge. emphasizes the importance of ethics in public relations. helps students explore career options in public relations across industries.