Understanding Business: The Core

This title offers unparalleled depth, breadth, currency, and relevance across 16 reader-friendly chapters, catering to diverse learning styles. The focus on relevance and currency is maintained through a wealth of current examples spanning various industries globally, from Brexit to 3D printing. The "From the News to the Classroom" blog supplements the content with weekly article and video clip examples, ensuring ongoing relevance. Results-driven technology, including Connect and SmartBook, bridges the gap between concept and application, providing interactive experiences and personalized reading with video cases, case analyses, and application-based activities. Authored by experienced individuals, the teaching resources set the gold standard, catering to the needs of classrooms of all sizes, teaching modalities, and learning objectives, aligning tightly with chapter concepts to enhance retention.